Search, Content, and Marketing Work

Marketing leader who grows brands through search. As Chief Marketing Officer at HEALTHandMED and now SEO / AEO Lead at CIMSENSE, I’ve led teams and multi-brand portfolios from health ecommerce to industrial B2B, running technical SEO, paid media, and AI search (AEO/GEO) as one growth engine so brands get found and then convert.

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WORK HISTORY 24+ years building online content since 2001
Broad Footprint 50+ brands with SEO, Advertising, and content across varied industries
Published work 8,000+ articles and posts across brands and publishers

Featured case studies

Selected results 2016-2026.

CIMSENSE SEO · AEO · Content · Paid

+304% organic traffic and +312% organic sales across multiple industrial brands

Owned the full SEO and PPC stack. Re-platformed and rebuilt a multi-brand stack, then ran technical SEO, content, schema, and AI-search work so buyers and answer engines could actually find the products.

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HEALTHandMED SEO · Content · Paid

+22% on-site conversion from content, SEO, and advertising

Led a small marketing team of six as Chief Marketing Officer on an ecommerce health brand: product pages, editorial content, and design changes aimed at conversion, not just rankings. This resulted in 21% higher annual revenue plus 23% lower CPA over four years.

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TruTower SEO · Publishing · Paid

News SEO for a publication cited by Forbes and Business Insider

Launched TruTower in 2012, acquired 1800PocketPC in 2014, and ran both as one SEO and publishing system. Cited by Forbes, Business Insider, and Windows Central. Press work included POW! Entertainment and LINE Webtoon, with a Stan Lee interview.

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People I have worked with

“Organic traffic, keyword rankings, domain authority, conversion rate optimization — you name the metric and Josh catapulted it for every site he touched. He lives and breathes SEO. I can’t recommend him enough.”

Maryellen Wheatley
Director of Marketing, CIMSense

Full recommendations →

Current marketing work

Active marketing jobs. Family sites share one case study.

What I do here

The full marketing stack.

Organic and AI search

On-page, technical, local, and off-page SEO, plus AEO/GEO so the same pages show up in classic results and in AI answers. Audits, content systems, schema, internal linking, product pages, YouTube SEO.

AI visibility / AEO / GEO
Site audits Content systems Press releases PDPs Meta Alt text Backlinks YouTube SEO

Paid and content

Google and Microsoft ads, landing pages, and measurement. More than 8,000 articles published for TruTower, HEALTHandMED, WebScorch, Yahoo!, Suite101, Pocket And PC, Technorati, and others. Industries include medical, health, technology, product, hosting, and publishing.

Ad process and samples →

Tools I actually use

Ahrefs Screaming Frog Semrush MOZ GA4 Google Ads Answer the Public HubSpot ChatGPT Claude Grok Google Merchant Center Google Search Console Google Tag Manager Google Trends Lucky Orange Microsoft Advertising Microsoft Clarity
More tools listed on my LinkedIn →

Credentials

Learning and keep learning. I keep myself ahead of the curve.

Certifications

  • HubSpot SEO Certification
  • Google Analytics Certified
  • Google Ads Display Certified
  • Nosto Customer Experience Expert

SEO and marketing courses

  • Advanced SEO
  • Digital Marketing Masterclass with AI Marketing
  • SEO Link Building: How to 10X Your SEO Traffic
  • Ecommerce PPC Ads 2023–2026: Google Shopping and Merchant Center
More certifications and courses listed on my LinkedIn →

Recent work

Click each title for a case study. Family sites share one case study.

Past workClick to expand.

Older and side properties.